8×8 has named Boris Grinshpun as Global Vice President of Product Management. He joins the company from NICE and will lead the global product management organization. Grinshpun will oversee the roadmap for 8×8’s unified communications, contact center, and CPaaS portfolio.
Expanding AI capabilities
The appointment aligns with 8×8’s expansion of customer experience products that use artificial intelligence. Grinshpun will manage product execution across the company’s communications and customer service software lines.
Samuel Wilson, Chief Executive Officer of 8×8, stated the company sees growing demand for AI-led customer experience tools built on voice communications infrastructure. Wilson noted that the next era of customer experience will be defined by companies that combine the power of AI with the reliability and performance of enterprise-grade communications. The CEO emphasized that high-quality, dependable voice communications are more critical than ever as agentic voice AI adoption accelerates.
Boris Grinshpun brings more than 20 years of experience in enterprise software and customer engagement technology. His two most recent roles aligned with the shift in contact center software from conversational AI to agentic AI. He holds a Bachelor of Business Administration in Management Information Systems from the University of Michigan.
Industry experience
Most recently, Grinshpun was Vice President of Product Portfolio at NICE, where he oversaw product strategy for outbound engagement, agent workspace, customer relationship management, and AI-related initiatives. The filing notes that his product packaging and pricing strategies supported more than USD $25 million in bookings. He also worked on integrating acquired technologies into NICE’s customer experience platform and helped launch AI-based products.
Before joining NICE, Grinshpun was Vice President of Product and Strategy at LiveVox, which NICE later acquired. He helped transform LiveVox from a point product into a broader customer engagement platform, contributing to revenue growth and its 2021 public listing. Earlier in his career, he co-founded financial technology company Terafina, which NCR acquired. He has also held product strategy and leadership roles at U.S. Bank, Wells Fargo, and HSBC.
Grinshpun said the move comes at an important point for the business as it develops its customer experience platform. He stated that the company’s 8×8 Platform for CX has the foundation and ability to make AI-powered customer experiences work at scale. He expressed a desire to partner with the product team to accelerate the roadmap and deliver innovations that make a measurable difference for customers.
