New tools for ecommerce merchants emerged this week, spanning agentic commerce, AI-driven marketing, analytics, and fulfillment. Updates from major platforms and startups aim to reshape how businesses interact with customers, optimize operations, and leverage data. The changes include expanded AI capabilities, privacy-focused payment systems, and tools to accelerate B2B website development.
Shopify introduced its spring 2026 update, emphasizing agentic AI features. The update includes enhancements to AI-powered quoting, smart catalog search, and buyer dashboards. Merchants can now generate professional quotes instantly from spreadsheets, helping customers find parts and SKUs more efficiently. The platform also added native support for AI-driven product configuration and governance.
Cloudflare unveiled a privacy-focused payment protocol, enabling secure transactions across conversational AI platforms. The system allows AI agents to transact using tokenized accounts, preserving rewards and credit lines without requiring new credentials. Built-in spend controls, such as merchant category restrictions and per-transaction limits, give businesses real-time oversight.
Snap Inc. launched an AI-powered sales agent for manufacturers. The tool reasons over product data, configuration logic, and enterprise integrations to generate valid proposals automatically. Deployable across direct sales, dealer networks, and websites, the agent streamlines the process from customer request to configured deal.
Pinterest expanded its AI product recommendations with new analytics tools. The update tracks how AI assistants recommend products, providing visibility into win rates, referral locations, and comparison attributes. The platform also introduced Shopping Actions, offering ranked recommendations to improve product pages based on AI evaluations.
Adyen rolled out Agentic, a universal translator for commerce across AI platforms. The modular APIs support three layers—Agentic Feed, Agentic Cart, and Agentic Payments—to handle product discovery, cart creation, and payment processing. Merchants can access new channels without rebuilding their systems, adapting to diverse agent protocols and payment methods.
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Threekit partnered with Mirion Technologies to create an AI agent for B2B order processing. The system converts unstructured customer requests into structured quotes and carts, aligning with the correct catalog and pricing context. Integration with CRM and service platforms ensures seamless order management and customer account updates.
Adobe introduced Brand Visibility, a tool to optimize generative AI content across major platforms like ChatGPT and Google AI Mode. Marketers can assess their brand’s presence, audience reach, and content gaps, using insights to refine messaging and improve share of voice in AI-driven conversations.
SumUp expanded into Canada with the SumUp Go card reader and Payment Links. The pocket-sized reader enables on-the-spot payments, while Payment Links let merchants collect payments via secure, shareable links. The tools are tailored for small businesses, offering flexibility in transaction handling and customer engagement.
Mira Commerce launched ForgeB2B, a B2B website accelerator with pre-integrated AI quoting and smart catalog search. The platform allows merchants to bypass custom development, using professional design templates and enterprise-grade features. Users can create quotes from spreadsheets and help customers find SKUs instantly.
AdGPT released Go Live, a tool to generate full marketing campaigns from a single product URL. The system creates AI-generated video ads, social media creatives, search campaigns, and conversion-focused materials automatically. Part of AdGPT’s AI Marketing Operating System, it optimizes and distributes content in real time.
Commercetools partnered with Mirion to develop an AI agent for B2B order processing. The system converts unstructured customer requests into structured quotes and carts, aligning with the correct catalog and pricing context. Integration with CRM and service platforms ensures seamless order management and customer account updates.
Threekit’s collaboration with Mirion Technologies focuses on AI agent development for B2B order processing. The system converts unstructured customer requests into structured quotes and carts, aligning with the correct catalog and pricing context. Integration with CRM and service platforms ensures seamless order management and customer account updates.
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Shopify’s spring 2026 update introduces agentic AI features that enhance AI-powered quoting, smart catalog search, and buyer dashboards. Merchants can now generate professional quotes instantly from spreadsheets, helping customers find parts and SKUs more efficiently. The platform also added native support for AI-driven product configuration and governance.
Cloudflare’s privacy-focused payment protocol enables secure transactions across conversational AI platforms. The system allows AI agents to transact using tokenized accounts, preserving rewards and credit lines without requiring new credentials. Built-in spend controls, such as merchant category restrictions and per-transaction limits, give businesses real-time oversight.
Snap Inc.’s AI-powered sales agent for manufacturers reasons over product data, configuration logic, and enterprise integrations to generate valid proposals automatically. Deployable across direct sales, dealer networks, and websites, the agent streamlines the process from customer request to configured deal.
Pinterest’s expansion of AI product recommendations includes new analytics tools that track how AI assistants recommend products, providing visibility into win rates, referral locations, and comparison attributes. The platform also introduced Shopping Actions, offering ranked recommendations to improve product pages based on AI evaluations.
Adyen’s Agentic platform serves as a universal translator for commerce across AI platforms. The modular APIs support three layers—Agentic Feed, Agentic Cart, and Agentic Payments—to handle product discovery, cart creation, and payment processing. Merchants can access new channels without rebuilding their systems, adapting to diverse agent protocols and payment methods.
Threekit’s partnership with Mirion Technologies focuses on AI agent development for B2B order processing. The system converts unstructured customer requests into structured quotes and carts, aligning with the correct catalog and pricing context. Integration with CRM and service platforms ensures seamless order management and customer account updates.
