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Halfords hires ex Morrisons boss Lee Mountain

By Madison Reed August 13, 2026
Halfords hires ex Morrisons boss Lee Mountain - halfords appoints
Halfords hires ex Morrisons boss Lee Mountain

Halfords has appointed former Morrisons commercial leader Lee Mountain as commercial director for motoring and services.

Mountain joins Halfords today, and will be responsible for helping shape the commercial strategy across its motoring products and services as the retailer targets its next phase of growth.

He joins from Morrisons, where he led the supermarket’s £1.2bn impulse division.

Mountain has also held senior commercial roles at Asda and brings experience spanning business transformation, supplier partnerships and driving commercial growth.

Halfords Retail managing director Jess Frame said: “We are delighted to welcome Lee to Halfords and to our retail leadership team.

“He brings extensive commercial and retail experience, a strong understanding of customers and an impressive track record of translating strategy into sustainable growth.

Lee’s collaborative and people-focused approach will be a real asset as they continue to strengthen their motoring and services offer, deepen supplier partnerships and make it easier for customers to access the products and services they need.”

Mountain added: “Halfords is a business that people see as synonymous with all things motoring and cycling.

It has a rich legacy, and Mountain is incredibly excited to join the team as the business enters the next phase of its journey.

They will likely draw on his experience at Morrisons and Asda to inform his decisions as he works to implement his commercial strategy.

Mountain is joining at a time when the company is building on its existing strengths in motoring and cycling, while also exploring new opportunities for growth.

The company’s commercial strategy is a key area of focus, and Mountain will play a key role in shaping it.

As the business moves forward, it will be important for them to continue to strengthen their motoring and services offer, and Mountain is well-placed to help achieve this goal.

With his experience and expertise, Mountain will be a valuable addition to the team.

Halfords is a well-established business with a strong reputation, and Mountain is excited to be a part of it.

They will work to build on the company’s existing strengths and explore new opportunities for growth.

It is an exciting time for the business, and Mountain is looking forward to being a part of it.

One thing is certain: the company’s future is bright, and Mountain will play a key role in shaping it.

Mountain has been impressed by the people he has met so far and the expertise across the organisation, which will be key in delivering growth and achieving great things together.

His experience in business transformation will be particularly valuable as Halfords continues to evolve and adapt to changing consumer needs and market trends.

By leveraging his expertise in supplier partnerships, Mountain will be able to deepen and strengthen relationships with key suppliers, ultimately benefiting customers and driving business growth.

As Mountain settles into his new role, he will be working closely with colleagues and suppliers to identify areas of opportunity and develop strategies to drive commercial growth.

With his strong understanding of customers and impressive track record of translating strategy into sustainable growth, Mountain is well-equipped to make a significant impact at Halfords.

The appointment of Mountain is a significant move for Halfords, and demonstrates the company’s commitment to investing in top talent to drive business growth and success.

As the company looks to the future, Mountain will be a key player in shaping the commercial strategy and delivering on the company’s ambitions.

With his collaborative and people-focused approach, Mountain will be able to build strong relationships with colleagues and suppliers, and drive a culture of innovation and growth within the business.

As Halfords continues to handle the evolving retail setting, Mountain will be a vital asset in helping the company to stay ahead of the curve and achieve its goals.

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