Sean Stone advises ecommerce merchants to adopt a one-two punch for growth, which involves developing a profitable, branded site and converting spillover traffic on Amazon.
This approach inspired the name of his agency, Spillover Commerce, where he helps brands focus on their own domains while selling Amazon-only items secondarily.
One-Two Strategies for Ecommerce Growth
Stone has managed Amazon advertising campaigns for clients since 2017 and believes the best way to grow an ecommerce business is to launch a profitable Shopify website and then leverage the spillover traffic that inevitably occurs on Amazon.
He works with Shopify brands that struggle on Amazon but know it’s too big to ignore, as well as Amazon-first sellers that want to diversify.
Consumers trust Amazon shipping, and Stone recommends treating Amazon as a secondary channel where shoppers can purchase a version of a product, not the full solution.
Stone’s approach is centered around the idea that success on Amazon and on Shopify comes from different skill sets, and that merchants should focus on developing platform-specific offers to drive growth.
Building a Brand Beyond Amazon
Stone’s agency tries to bridge the gap between Amazon and Shopify, as success on both platforms comes from different skill sets.
He advises merchants to create platform-specific offers and provide incentives for shoppers to buy directly from their site, such as a full bundle with the full experience.
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For example, a company called Gymreapers generates $10,000 in revenue from wrist straps on Amazon each month by using Facebook ads and TikTok influencers to drive sales of high-priced powerlifting bundles on their own site.
Gymreapers sells the same product for 50% more than Chinese competitors by having a strong brand and external traffic sources.
Prioritizing Brand Building
Stone’s agency, Spillover Commerce, helps merchants develop a one-two punch strategy for growth, and provides guidance on how to create platform-specific offers and drive sales on both Amazon and Shopify.
Those interested in learning more about Stone’s agency can visit SpilloverCommerce.com or connect with him on LinkedIn.
By adopting a one-two punch approach and focusing on building a strong brand, ecommerce merchants can drive growth and succeed on both Amazon and their own domains.
Stone’s approach is centered around the idea that merchants should focus on developing a profitable, branded site, and then leveraging the spillover traffic that inevitably occurs on Amazon.
By providing incentives for shoppers to buy directly from their site, such as a full bundle with the full experience, merchants can drive sales and growth on both Amazon and Shopify.
