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4 Specifically, the growth of the internet as a secure purchasing channel has developed since 1994, with the first sales of Sting album ‘ Ten Summoner’s Tales ‘. 5 Wine, goodies, and flowers soon followed and had been among the pioneering retail categories which fueled the growth of online purchasing.
As the revenues from online sales continued to grow significantly researchers identified various kinds of online buyers, Rohm & Swaninathan 7 identified four categories and named them “convenience buyers, variety seekers, balanced …