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In October 2020, the company’s Android and iOS apps had 229M downloads, compared to H&M’s 124M and Zara’s 91M, based on Sensor Tower. Ultimately, consumer preferences will guide every side of the design and production process. Virtusize claims that, by removing uncertainty round measurement and fit, it can increase common order values by 20% and reduce return charges by 30%. The Japan-based firm counts Balenciaga and Land’s End amongst its purchasers, in addition to Zalora — a leading on-line fashion store in Asia. True Fit, for instance, closed a $55M Series C spherical in 2018 to convey its whole equity funding to $102M.

Augmented actuality and virtual reality tech are more and more being deployed to create digital experiences in shops and “in-store” experiences on-line. Gwynnie Bee is taking a size-inclusive approach to the rental trend, providing fashion brands that are inclusive of all sizes (0-32), together with Calvin Klein, …